According to Camilla McFarland, the market is increasingly prioritizing tangible business metrics such as revenue and active user numbers when assessing crypto projects (source: Twitter, May 13, 2025). This shift signifies a move away from speculative hype towards fundamentals, prompting traders to reevaluate portfolio strategies by analyzing on-chain revenue reports and user engagement statistics. Projects with transparent financial performance and steady user growth are likely to attract more institutional and retail investment, potentially increasing trading volumes and reducing volatility. Monitoring quarterly revenue disclosures and user activity data is becoming essential for identifying outperforming tokens in the current market environment.